A thought for food

A thought for food

Let’s give a try: 15 days-long campaign to save the Food. This initiative is created not only to answer to the contest “Premio Non Sprecare 2016” (Do not Waste Award 2016), but considering food waste as a daily challenge for all of us, simply because eat is a...
The pears we saved

The pears we saved

Two pears have been accidentally forgotten in a corner of the fridge. When they were picked from the local farmer market they were gorgeous, now are wrinkled, slightly rotten. Anyway it’s possible to save them: they can easily be used for a delicious...

eat with your stomach, not with your eyes

The French supermarket Intermarché introduced lumpy and misshapen fruit and vegetables to combat food waste, giving their own aisle and selling them at a 30% discount. “Inglorious Fruits and Vegetables” is the campaign launched in 2014 with the support of advertising...